Send Flowers Anywhere
The internet may have streamlined the process but the art of delivering flowers around the world goes back long before anyone even imagined a world wide web. A century ago, florists discovered it made more sense to work together to fill orders than try to send arrangements through the mail or by train. Cooperation was the key to making sure that a fresh bouquet could be delivered anywhere in the world. A florist in California would contact a shop in New York to handle delivery of flowers for a local customer who wanted to brighten the day of someone 2500 miles away.
FTD was the first company to establish a network of floral shops to deliver flowers nationwide. They used the telegraph to transmit the orders when the network began operation in 1910. Today, there are more than 16,000 FTD florists in the United States and a total of 45,000 florists which are part of the network world wide. As the company grew and expanded its ability to deliver flowers it changed its name from “Florists Telegraph Delivery” to “Florists Transworld Delivery.”
The key to the success of the floral networks is the ability to fill an order and deliver it on the same day. By having a local florist fill an out of town order, the company can make sure that the recipient is going to get fresh flowers that will last for at least a week. If the flowers would have to be mailed or shipped by Federal Express the life of the flowers would be cut short by the shipping time. There is also a convenience problem for the person receiving the gift of flowers when they are shipped through a package delivery service. The flowers come in a box and have to be cut and arranged by the person receiving the gift.
When you choose to go with an FTD florist or Teleflora member like Brant Florist in Burlington, Ontario; you are guaranteed that your flowers will be arranged and delivered by hand. In most cases, the flowers can be delivered on the same day that the order is placed.
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